Are you doing all you can to boost the visibility of your business to your target market? Every business owner needs to. But with the many hats you wear, marketing and PR can easily fall to the bottom of the to-do list. You need information, plans, resources, talent, and a bang-up strategy to raise awareness of who you are and what you do.
Whether you’re a PR pro or novice, this session will empower you to find your story and share it for maximum impact.
You’ll gain insights and expert tips that will help your business boost visibility and attract your ideal prospects—without a major investment in time or the expense of an agency.
Luncheon attendees will learn 5 easy and low-cost techniques for increasing their visibility, including:
- Identifying your “Where’s Waldo” factor – the key differentiator that makes customers find and choose YOU
- Finding the right stories and assets to share with the public
- Reaching your ideal audience where and when they’re looking
- Optimizing time on key social networks like LinkedIn, Facebook and Twitter
- Using free tools to measure your impact
Price: $40 member, $45 member guest/affiliate/speaker guest, $55 non-member
ABOUT Keri Toomey:
Keri Toomey is a Vice President at Bliss Integrated Communication, a leading integrated marketing agency which specializes in servicing professional and financial services companies and healthcare organizations. She has helped start-up consultancies and major multinational businesses conceptualize and execute marketing and PR strategies to grow their business and gain visibility for executives. Keri loves to uncover what makes a company tick and find the best way to share their unique story, which is the heart of every good PR campaign. She has presented to more than 500 senior executives on personal branding and using LinkedIn for business development. Her firm works with clients including Fidelity, BDO, MetLife, KeyBank, Kotter International, Pfizer and Transcelerate.