January Luncheon Synopsis: D.A.R.E. to Succeed in 2017: No More Excuses, It’s Time to Win!

Presented by Celeste Jonson

“There is greatness in each of us,” was the affirmation Celeste Jonson used to inspire and entertain ProWIN members and guests at our January luncheon. Everyone was excited because our first luncheon of the year was being held in our new location, the Dunwoody Country Club.

There is certainly greatness in Celeste. As the CEO of Celeste Jonson International, Celeste has turned her passion for coaching into a successful business. She’s the author of eight books, including D.A.R.E to Succeed in 2017: No More Excuses, It’s Time to Win!, which was also the subject of her talk.

Celeste’s key message is that our habits are the cornerstone to optimal, intentional, and relatively effortless success. She shared with us that, “if you can change your habits to those that are time-tested and proven to foster optimal success, then the amount of effort required to succeed will diminish.”

According to Celeste, there are four key defining principles for success that allow you to change, and to commit to new greatness-building habits:

D – Discipline Yourself. When we want to change, most of us focus on actions we can do differently. But Celeste notes that if you want to sustain the changes, you must first to focus on your thoughts, emotions and beliefs – the mental blueprint which drives behavior and habits. Your mental blueprint is the driver. Consistent actions and new results will flow from there.

A – Act with Clarity and Focus. Be clear about the stage of business you’re in. There are five stages of business, and each one requires different approaches and behaviors to be successful. Celeste advised the audience to embrace the concept of essentialism and focus.

R – Raise the Bar. According to Celeste, you get in life what you expect. So, if you expect more, you get more. Expectations are different from wanting something because when you expect something, you get ready for it. Your behavior (and results) won’t change if you are simply wanting and yearning.

E – Engage. Celeste says that success is not an individual sport. Engage with purpose and passion and focus on the people around you. Think about the welfare of others as often as you think about yourself.

Celeste concluded with an energetic call to action: “Dare to succeed, live large, dare greatly.”

Photos from the luncheon follow. Be sure to join us for our next luncheon in March. Mike Pitcher will be our featured speaker. Prepare for a powerful conversation on Leadership. Non-members are welcome – it is a wonderful way to learn about all the benefits of ProWIN.


Keri Toomey is a ProWIN member and Vice President at Bliss Integrated Communication. She can be reached at keri.toomey@gmail.com

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