Presented by Carol Dunlop
People have strong feelings, both positive and negative, about using social media. Carol Dunlop, VP Marketing and Publications at Creative Services International, has been helping clients use websites, internet marketing, and social media to build their personal brands for over 20 years. What is your personal brand? In short, it is the overlap between how you see yourself and how others see you. Why is it important? Simple, because people buy from people they know, like, and trust. Your personal brand defines who you want to connect with and what you want to be known for.
The first step for success in building your personal brand is to be active on social media. The more people see your contributions, the more they will start to respect your expertise. A strategy you can use is Listen, Lurk, and Learn.
Listening helps you gather information about what is important to your stream of potential clients. You need to Listen to what issues and concerns are important to them. There are several tools you can use to listen. First, join LinkedIn groups. Eventually, you will want to share relevant information with members of the groups but you don’t want to spend days looking for it. Feedly.com is a website that searches the internet for articles and blogs based on the alerts you set. Another helpful tool is Readability.com. This is a site and app that turns any web page into a clean view for reading now or later on your computer or mobile device. Set Google alerts for key words that are of interest to you and your ideal clients. Finally, survey people to find what their issues are and areas they need help. There are many survey tools out there such as Survey Monkey.
The next step is Lurking. After you have joined groups on social media, such as LinkedIn and Facebook groups, watch and see what issues are being raised. Find out how the members of the group interact. See who is posting and what topics are getting the most engagement. This will help you focus your efforts.
The final step is Learn. You need to learn what content and format works best for your ideal prospect. How often do they visit and how long do they stay. Then find, follow and engage influencers with content.
There are a large number of social media platforms. How do you choose which ones to use? LinkedIn is the number one platform for business. Facebook is number two and Twitter is the third most popular.
One last note on social media is to remember that social media is for squatters. You don’t own any of it. As a result, it could go away at any time. So if it disappears tomorrow, what do you do? You need to ensure that you have an internet presence that you control and that is your website.
Carol wrapped up with a checklist to make sure your website is a WOW website. Is your website easy for people to find you? Does it look professional? Do you have a blog, an opt-in, and a mailing list they can join? If you answered no, you may want to work on your site or find a professional to do it for you.
Photos from the luncheon. Click on an image to see the enlarged version.
Synopsis by Carolyn Briner of Sandler Training
ProWIN Meeting on March 16, 2016
Hyatt Atlanta Perimeter, Atlanta, Georgia