Presented by Keri Toomey
Keri Toomey divulged her Ninja marketing secrets to ProWIN members and guests at our May luncheon. She admitted that her marketing secrets are actually less ninja and more “Breaking the Magician’s Code.” Keri proceeded to impart her five secrets to the audience.
Secret 1 – Your “Where’s Waldo” Factor: Keri explained that, like Waldo, if your customers can’t’ find you, you don’t exist. Since most customers do online research before making a purchase, you should Google yourself to see what your customers can find out about you.
Secret 2 – “Find the Right Story”: According to Keri, your story is boring until proven otherwise. The major factor that drives PR success is a compelling story. Make sure your idea is unique and newsworthy.
Secret 3 – “Reach the Right Audience”: If you cast too big a net, your fish will swim through. You will not be successful if you try to market to everyone. The Holy Grail of marketing is to deliver the right message to the right audience at the right time.
Secret 4 – “Optimize Your Time on Social Media”: The best way to maximize social networks is to be yourself. Define your marketing strategy, your online personality in both format and topic, and be a resource to your followers.
Secret 5 – “Free Stuff”: There’s no such thing as a free lunch, but there are free tools. Some of Keri’s favorites include Hootsuite, Muck Rack, Buzzsumo, Storify, Wunderlist, and Blog Post Headline Analyzer.Use these Internet tools to facilitate the sharing of your marketing message on social media.
Keri concluded with a bonus tip: Use your email signature for marketing. Change it often to share news about you and your business. She picked up this advice from Jay Baer, bestselling author and president of Convince & Convert. Baer wrote that “If you have just 100 employees sending 34 emails per day (the average), you have 850,000 targeted, high-value email signature impressions at your disposal.”
You are invited to attend our July 19th luncheon to celebrate ProWIN’s 15th Anniversary with a panel of past ProWIN presidents moderated by current ProWIN president Anita Henderson. Non-members are welcome. This is a wonderful way to learn about all the benefits of ProWIN.
Keri Toomey is a ProWIN member where she serves on the marketing committee. She is a Vice President at Bliss Integrated Communication. Please connect with Keri on LinkedIn: www.linkedin.com/in/keritoomey. Keri can be reached at firstname.lastname@example.org
Mary Anne Walser, Realtor & Licensed Attorney 404-277-3527
# 1 Individual Agent, Keller Williams Buckhead, every year! 2012 through 2016
Life Member, Multi-Million Dollar Club, Atlanta Board of Realtors
Member, KW Commercial Division
Thank you to our March luncheon sponsor, Stacey Ruth of StaceyRuthSays
Photos from the luncheon follow. Be sure to join us for our next luncheon in July.Come celebrate with us as we explore how ProWIN has impacted professional women in the last 15 years. Non-members are welcome – it is a wonderful way to learn about all the benefits of ProWIN.